Serena is a character in the Pokemon anime who first appeared in the XY series, and travels with her friend (and potential love interest) Ash Ketchum, alongside Clemont and his little sister Bonnie.

Serena is an outgoing, cheerful girl who enjoys having fun with her friends, fashion, performing in contests, occasionally battling, and much more. As of the 60th episode in the Pokemon XY series, she sports a new look, part of it including a ribbon she received from Ash an episode prior.